Small Business: When do I need a website?

You have decided that you are going to start your own small business. It's an exciting time and there is a lot to do. One of the critical "To-Do's" that should be on your list is your website and office technology needs. Why?

First, understand that your website is only a small part of your company's technology needs. Your email addresses, color schemes, logo and back office functions are interconnected to your company's web page. The minute you decide you are going to launch your own business is the day you need to begin creating and implementing your company technology needs.

​Must haves from day one: 

• Company email addresses - email addresses that use the company email web address are a must (ex. Jane@mybusiness.com) It looks professional, and will help you keep all of your company communications organized. No switching between email accounts. Also, consider that it is difficult for many people to switch to a new email address. Email programs remember the last used email address and will often revert to the one you used. 
• Office functions - having your email, document storage, forms, and other functions that use technology need to be in place as you begin your business. This keeps your organized as well as motivated!
• Branding - critical to any business is branding. Branding let's your customers know they are doing business with you. Pick your color schemes, design your logo as soon as possible in the start-up process and begin using them right away. This starts the process of building brand recognition among your customers and others you will do business with. 

Second, avoid these: 

• "Under Construction" - Nothing more disappointing than completing a web search only to find an empty web page. Cute graphics saying your business is coming soon are no consolation.  You know what your business is, and going to be, say it through a company website. You can withhold payment and ordering methods while you get your business started. Having your web site in place with as much information as possible also helps the search engines to begin learning about your business, making searching easier for customers in the future. Work with your technology provider to hold specific pages not ready for customer viewing until you launch the business. 
• "Free websites" - Avoid creating a website using free website construction options that are branded with their logo. These may signal to customers that you are not serious about your business. Start with a clean, professional website. It is the window in to your business and many of your customers will visit your site prior to coming in or giving you a call. 
• Inconsistency - We always talk about how important consistency is in many areas of operating a small business. It's important as your customers want a positive, and consistent experience. So begin early in the business development phase with your company messaging, branding, and reflect it all in your website, email addresses, and company communications. 

Again, think of your company website as only one small part of your business technology. It should tie in to your email, forms, and other communications related to your business. Starting it early in the business development and launch process will pay you dividends in the long run. Profit in your pocket!!!