You know how important it is to have a company website. Your website provides information about your company, such as services you offer, and how people can contact you. As important as a website is to a company, many have not given any attention to their website in weeks, months or years. It’s not uncommon for a company to create a website then forget all about it, a syndrome called “Build it and forget it!”. Whether you contract with a service to maintain your site, or you build it yourself, you need to review, revise, and update your company web pages frequently to make sure they are working hard for your company.
Why is updating your web page important?
Major search engines reward those that update their web pages regularly by increasing your rankings in search results conducted by potential customers. Giving your website a minor tweaking each week keeps search engines interested. Think of your website as a storefront. Updating content on your website signals those viewing it that your company is alive and well. Changing your content will keep the interest of current and future customers, just like the search engines.
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