Customer Convenience

Consumer trends have been changing with the influences of improved product delivery, ability to research products before buying, technology to find and purchase their products.

For small business owners, looking for ways to make shopping more convenient for their customers is one way to support and grow sales. 

• Product delivery - Many retailers offer fast delivery of products. Depending on where you live, same day delivery or two day delivery are becoming more common. For small businesses there are opportunities using existing delivery services to ship products to customers near and far. Incorporating online purchases for quick in store pickup is another convenience to consider adding for your customers. 
• Product information online - Providing product information online is one way to grab customers as they search the Internet looking for detailed information before they buy. How big is the product? What does it do? What do other customers think about the product? Are all questions that consumers regularly turn to the Internet to find answers. 
• Photo's & Video's - You don't have to be a skilled photographer or videographer to add excitement to your web pages. Snap a few photo's of your products, or make a brief 2-3 minute video talking about the product/service to share the excitement of your product and/or service offerings. Using a youtube channel can also help you with embedding video and reaching a larger customer audience. 
• Incorporate shipping information - Using the primary shipping providers you have opportunities to embed information about shipping cost estimates, and potential delivery dates to help your customers complete their purchase. 

Providing as much information as possible will increase sales as customers can make an informed buying decision. It takes a little time with great returns.