There are many companies that advertise they will increase the visits to your website. Chances are you have received emails from "individuals' that have found issues with your website and they promise to increase the number visits to your website if you hire them. From our experience, the Pro's are they will increase visits to your website, the Con's are many of the visits are not real people, or not people interested in your business. In other words, increased website visits do not translate to sales.
It is important to understand some basic, key methods that web search engines employ for their users.
Geography - Probably the most important is relevancy of any web search you conduct as related to your specific location. Maybe you search for car repair. Chances are the search results will be for car mechanics near you at the time you conduct your search. Of course this is of great benefit for the user as they don't have to search through car mechanics that in California when they are in Georgia on the side of the road.
User information - Search engines also utilize information that is known about the user. This information includes geography, previous searches, and the type of sites you have visited in the past - which pages you opened the most based on a search. For example; yesterday you searched for "flower pots". Today you enter a search term, "10" pot". Chances are the results you receive from a search engine will be focused on flower pots instead of cooking pots, or crock pots.
Algorithms - Using various algorithms, based on the user, search engines scour the Internet for websites with the most relevant content to what they project will be what the user is looking for. This is a great advantage for the user as search results are focused on the user.
Getting additional traffic to your website is specific to the user conducting the search and the search engines interpretation of what the user is looking for. So if you sell flower pots, and you include keywords, site content specific to flower pots, you won't get web site visits for individuals looking for cooking pots. Employing a company to assist you in developing your website content so that users can find content specific to them is a great idea, but beware of companies that offer to increase your web site visits only.
Focus on your content, the text you use, and include location information if serving a specific area to help increase your web site visits by people that will be interested in what you have to offer rather than multiple website visits by individuals, or programs, that have no interest in your products. The goal is to have your website displayed in search results for users that have an interest in your products and services. A task that search engine providers are already working on.
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