Thousands, no millions of social media postings, web advertisements and even the spam form entries you probably get on your web site, if you have a contact form, promise to increase traffic, or visits to your company's website. Beware!
We've seen companies offering to increase visits to your website does increase visits to your website!!! Good news??? Not always. We see that most of these visits are from strange, or suspicious locations on the web. We suspect that many are generated by software rather than a real person. A few of our customers have tried them and seen no increase in sales. Also, consider how major search engines, like Bing, Google, Yahoo, etc, work. Search engines use data provided by the user such as past search results, their location, and other information from the terms they enter in the search to find the results best suited for the user. This is great news for us as users so when we are looking for a place to get our car tire repaired our search results will be local to us. Great news for local businesses that provide those services as much of the web traffic they receive will be from people near them. So what can you do? You do want to increase the number visits to your website to reach more potential customers or clients. Ideas that cost money:
Ideas that don't cost money:
It is important that we emphasize - Your web site is one part of a greater whole when it comes to advertising your company. Don't rely on having a website only. You need to incorporate additional ideas such as link-backs, printed media, and traditional advertising to create an overall marketing strategy. Comments are closed.
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