Your Company Website Misses You!!

You know how important it is to have a company website. Your website provides information about your company, such as services you offer, and how people  can contact you. As important as a website is to a company, many have not given any attention to their website in weeks, months or years. It’s not uncommon for a company to create a website then forget all about it, a syndrome called “Build it and forget it!”. Whether you contract with a service to maintain your site, or you build it yourself, you need to review, revise, and update your company web pages frequently to make sure they are working hard for your company.
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Why is updating your web page important?
Major search engines reward those that update their web pages regularly by increasing your rankings in search results conducted by potential customers. Giving your website a minor tweaking each week keeps search engines interested. Think of your website as a storefront. Updating content on your website signals those viewing it that your company is alive and well. Changing your content will keep the interest of current and future customers, just like the search engines.

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First step is to identify that your website has the proper content.

1. Describe the services you offer, so the potential client will understand how you can help them with their problem. Keep it short and to the point. Your potential client wants to know that you can help them with their problem.
2. Show customers that you care about them. Share information that is helpful. Provide tips to help them get started in dealing with their issue.  Many people search the internet looking for this type of information, e.g. how to fix a leaky faucet, how to handle a traffic ticket, etc.
3. Let them know how to reach you. When was the last time you pulled out a phone book to find a number? Prominently display your phone on every page, provide contact forms where they can contact you online. Remember when someone is conducting an internet search, the first link to your website may not be your main web page.

Second, make your website inviting. Make sure it displays properly, loads quickly on mobile devices such as smartphones, and tablets. According to the Pew Research Center, 64% of American adults owned a smartphone in 2014, a number that increased 35% from 2011. Of course you want to ensure that your site text is using good grammar, proper spelling, and punctuation. Get someone to proofread it for you if needed. Poor grammar and misspelled words, or improper word use, such as; “its over their”, can distract visitors to your website and they may form poor opinions about your services.

Third, tweak it often. Set a calendar reminder once a week, or if you just don’t have the time, try for once a month to work on your website. Identify minor changes, edits, and update your helpful information. Replace out of date content, and remove old content. Again, you want your client’s to see a page that is alive and well. That customer testimonial from a year ago may not have the same impact as when you first posted it.  
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Spending a few minutes each week in updating your website will provide positive results; increasing your rankings in web searches, signal your customers that your business is alive and well. Just as you are passionate about the services you provide, be just as passionate about letting the world know you are through your web pages.